Riddle Me Adventures
Brand Development.
Creating little adventures with lovingly selected tour stops and fun riddles to solve along the way.
The brief was to create a brand that supports the idea of the perfect day out. Riddle Me Adventures creates mystery picnic adventures that help people uncover the hidden gems in each region they offer. Each tour has a curated selection of food & drink stops, connected with clues that lead the “adventurers” to their final destination of the day – a mystery picnic where they can enjoy their picnic loot! Perfect!
We didn’t wait long to integrate the first mystery, sneaking a beautiful inverted question mark into the R shape in the brand. There’s a quirkiness and fun loving attitude at play here that supports the kind of person who is willing to be “in on the fun” and come along on an adventure.