7K Distillery - World’s Hottest Gin

It needs to look and feel hot. Very hot - like hotter than hot.

A yearly special release for 7K Distillery, the World’s Hottest Gin does exactly what it says on label. We gently refreshed the key artwork in-line with previous years but added some tasty Onetonne touches.

The key label artwork was drawn using BBQ charcoal - nothing gives the feeling of something that burns ultra hot with art drawn with actual charcoal. We then built that up in layers added in some print special finishing to help that element push hard for the client.

To help support product launch we produced a series of social media assets including a portrait format video shell to create branded short format video with a bit of extra zing!