Iron House Distillery
Strange Omen Gin Range

Stories help us understand. The Iron House Distillery Strange Omen gin range needed a story to help position the product and help the market understand the product.

Situated smack dab on the East Coast of Tasmania looking into the Tasman, Iron House feels remote. It feels like you can understand why sailors told stories of sea-sirens and giant octopi.

Each of the 3 gins in the range has it’s own distinct flavour and overall mouthfeel. Each needed to be part of a family of products but also have their own distinct look and feel within the range. The etched illustration sets up a sense of mystery and a slight sense of the product being out of time - somehow anachronistic.