Iron House Brewery
Ginger Beer

Let’s get a stack of bubbles, ginger and a hint of chilli bite - but in pictures. Easy.

The Iron House Ginger Beer can design is centred around invoking light spicy bubble feeling of a great brewed ginger beer. It’s sweet, but not too sweet. Perfect for enjoying with food or just watching the sun go down after a day in the garden.

Ginger Beer is a tricky one at point of sale - it’s somewhere between craft beer and Ready to Drink mixed spirits in the categories. It walks a fine line and has to appeal to both markets. The balance struck here is a product design that feels at home but stands out in a crowded liquor marketplace.

This project was a finalist in the Packaging and Typography categories at the 2019 Diemen Awards.