Leggett Group design by Onetonne

Leggett Group

Art Direction, Branding, Print

Delivering on-time, every-time

The Leggett Group is a parent company that manages a group of freight companies nationwide. They have a strong family name and a reputation for reliability.

The rebrand had dual purposes, to update and refresh the business identity, but also to put a more visible face to the name of the parent company that owns a portfolio of freight companies. This often happens – a business goes from a “trade business” to one that needs to be more public facing, and in the case we were able to provide a simple and clever mark that encapsulates the concept of movement from one location to another.