Ironhouse Brewery Beer Graphic Design by Onetonne in Hobart

Iron House – Main Line Update

Art Direction, Branding, Copywriting, Print

We were tasked with refreshing and updating the Ironhouse main line beers. The involved a careful look at where the product was sitting in the marketplace and clearing up the product positioning and branding. The product is made end to end by the team at Ironhouse and it was important that we communicate the Tasmanian brand without it being the be-all and end-all of the product. We sharpened and cleaned up the design to give Ironhouse a premium offering that is approachable and communicates what is special about them without alienating potential new fans.