Is the problem really the problem?

A good friend of mine Michael has been blogging a bit recently and over lunch we were chatting about work processes and he was kind enough to talk a little bit about how I like to work on his blog. He talks about this in a piece called “is the problem really the problem?” on his blog.

When I’m talking with clients about what I’m going to do for them, I’m trying to understand enough about their business to access how they’re travelling, what their specific issues are and if they really need what they’re asking for – or if they need something else entirely. The nicest thing about working this way is that when design is genuinely needed and the execution is successful you can often see the results of that work in a really concrete way, which gives me an enormous sense of satisfaction.

Check it out: Mipman IT – is the problem always the problem?