Zap Fitness 24/7
Brand Development.

It felt like Zap Fitness 24/7 became a household name in Tasmania overnight.

The brief was to develop a brand that felt big. The client had large plans for the business and wanted a brand that would position it as a large, cost effective, and always available option for fitness.

The brand was positioned to feel like a larger franchise and from day one the customer feedback was that it was something new coming to Tasmania. As brand had matured, it expanded with new locations outside of Tasmania and by then the brand had grown to fill the ambitions of the promise.

Onetonne provided full creative services to Zap Fitness from 2009 to 2014.